CONTENT

CREATION

PREVIOUS CLIENTS INCLUDE

UBER, The Boston Globe, Trip.com, Outlander, STARZ, BBC Alba, Dunkin Donuts and more.


WHY CHOOSE IONA FOR YOUR CONTENT CREATION NEEDS

With a master’s in international marketing management and over a decade of marketing experience, including at the Financial Times, Iona has fused her skills in marketing, sales, hosting, and acting to become one of Boston’s top content creators.

Specializing in UGC content, her unique marketing expertise allows her to excel across any niche for international clients. On her own channels, Iona shares her journey as a Scot in America, promoting Scottish culture worldwide.

TESTIMONIAL

“The National Trust for Scotland Foundation USA first hired Iona MacGowan to create digital content for an American audience, and the response from our members was immediate and enthusiastic.

Since then, we've collaborated closely on events and social media in the US. Iona is a true professional: creative, knowledgeable, and extremely responsive.

We're thrilled with the results and look forward to working with her again!" - NTSUSA 2024

CONTENT CREATION SERVICES

Let’s create content together.

UGC Creation: Collaborate with me to produce authentic, brand-owned content that reflects your identity and can be used across your marketing channels. Check out my portfolio for examples of past work!


Content Partnerships: Leverage my engaged audience of 165k+ followers to promote your product, gaining access to a targeted demographic and increasing brand visibility. Let’s discuss how we can connect your brand with my audience!


Creative Direction: I provide creative direction that aligns with your brand’s voice and objectives, ensuring impactful and on-message content. Reach out to see how I can help bring your vision to life!


Platform-Specific Content: Receive tailored content optimized for platforms like Instagram, TikTok, or YouTube, designed to engage your target audience effectively. Contact me to learn about special packages available!Feel free to adjust these suggestions based on your style and what you think will resonate best with your audience!

Uber | Boston 2024

CONTENT PORTFOLIO UGC

Omni Hotel | Boston | 2024

Poland Spring | Maine | 2024

Iona MacGowan in Japan for Trip.com 2023

FlexCar | Boston | 2024

MBTA | Providence | 2023

PORTFOLIO PARTNERSHIPS

Scottish Government | 2024

NYC Tartan Week | NYC | 2024

National Trust For Scotland Foundation USA | Scotland | 2023

21st Century Kilts | Scotland | 2023